TITLE

Rodale and Avery Hope New Wellness Books Will Produce a Healing Effect on Their Profits

PUB. DATE
August 2003
SOURCE
Book Publishing Report;8/11/2003, Vol. 28 Issue 30, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Cites the business performance of publishers Rodale Inc. and Avery for the first half of 2003. Dominance of health books in the 'New York Times' bestseller listings; Sale of more than one million copies of Rodale's book 'The South Beach Diet' by Dr. Arthur Agatston; Attribution of the book's success through word of mouth promotion; Impact of the marketing scheme and endorsements on its continued popularity.
ACCESSION #
10560195

 

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