WH Smith builds loyalty offer with finance links

Kleinman, Mark
July 2003
Marketing (00253650);7/31/2003, p5
Trade Publication
WH Smith Inc. is looking to transform its fortunes ahead of the arrival of chief executive officer Kate Swann, with a revamp of its Clubcard loyalty scheme and the launch of a concept store. The retailer, facing increasing competition from grocery multiples' move into non-food retailing, has struck partnership deals to offer discounted AXA PLC and Lloyds TSB PLC products to thousands of Clubcard members. The revamp follows the announcement earlier this month that WH Smith chief executive officer Richard Handover is to be replaced by Swann, managing director of Argos PLC, when he steps down later this year.


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