FTC confronts green muddle

Colford, Steven W.
July 1991
Advertising Age;7/22/1991, Vol. 62 Issue 30, p2
Trade Publication
This article reports on the possibility for Procter & Gamble Co. to discontinue recyclable claims on a line of products in Rhode Island because of the state's new green regulations, according to L. Ross Love, VP-Advertising. Love said that their lawyers were still reviewing the matter but it underscored a key argument in the advertising industry's call for national guidelines for green claims. Marketers are troubled by the prospect of states pursuing different regulatory directions that executives who testified downplayed that angle that future U.S. Federal Trade Commission environmental guidelines would be voluntary and would not pre-empt state laws and regulations.


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