TITLE

Agencies revise tactics as war unfolds

AUTHOR(S)
Lafayette, Jon; Levin, Gary
PUB. DATE
January 1991
SOURCE
Advertising Age;1/21/1991, Vol. 62 Issue 3, p53
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that the Persian Gulf War is having an economic impact on U.S. advertising agencies. They are advising clients on whether they should advertise and on which programs. The television networks dropped much of their regular programming to concentrate on war news. The issue is how much of the ad schedule might be changed.
ACCESSION #
10551009

 

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