TITLE

Eurocom bares logic behind its nude ad

AUTHOR(S)
Crumley, Bruce
PUB. DATE
January 1991
SOURCE
Advertising Age;1/7/1991, Vol. 62 Issue 1, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on a print advertisement unveiled by Eurocom Advertising that features a nude woman. Reactions of consumers to the advertisement; Reason behind the use of nudity in the advertisement; Benefits of the advertisement.
ACCESSION #
10550844

 

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