TITLE

ABC, Honda revive cast commercial

PUB. DATE
November 1991
SOURCE
Advertising Age;11/18/1991, Vol. 62 Issue 49, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article details the media strategy of a spot television cast commercial for American Honda Motor Co. aired at ABC television network in the U.S. ABC is using television actor Craig T. Nelson to plug the integrated program and product promotion called Coach's Corner. The thirty-second spots air Monday night at the end of the television program MacGyver. The promotion is a value-added element to the sponsorship of Honda to the television program Coach where Nelson stars in. It promotes Coach for ABC, gives Honda an island of programming that sets it apart from the sea of surrounding automotive advertisements.
ACCESSION #
10549694

 

Related Articles

  • Acura seeks young, affluent buyers for RDX. Jackson, Kathy // Automotive News;7/10/2006, Vol. 80 Issue 6211, p26 

    The article reports that Acura automobile is targeting affluent, 30-something professional males and young families when its compact RDX crossover goes on sale in August 2006. The first spots are expected to begin on August 7, 2006. Jeff Conrad, vice president of advertising for American Honda...

  • Market Indicators.  // MediaWeek;5/15/2006, Vol. 16 Issue 20, p3 

    This article offers update on various indicators within the U.S. media industry. Steady-scatter activities had been observed from youth-targeted networks, with the Viacom cable properties reporting significant cost per thousand increases. Spot television inventory is beginning to tighten in...

  • Cable Scatter Remains Weak. Grillo, Jean Bergantini // Broadcasting & Cable;10/20/2003, Vol. 133 Issue 42, p21 

    Provides an outlook for cable television broadcasting in the U.S. in the fourth quarter of 2003. Reason that buys are slow; Deals entered by Lifetime Movie Network; Months that were strong for spot cable.

  • Gaining Steam. Brown, Sandy // MediaWeek;9/29/2003, Vol. 13 Issue 35, pSR10 

    Focuses on the optimistic expectations for spot television broadcasting in the U.S. for 2004. Role that political campaigns and the summer Olympics may play in the success of spot television; Factors that may suppress the growth of television advertising; Remarks from industry analysts.

  • End the condom ad ban.  // Advertising Age;11/18/1991, Vol. 62 Issue 49, p16 

    Calls for the lifting of the television network ban on paid condom advertising in the U.S. Search of the networks for ways to collaborate with Magic Johnson, the basketball star who admitted to having HIV infection, in AIDS-related messages; Networks reviewing their ban on condom advertising;...

  • TV nets warming to condom ads. Sloan, Pat; Mandese, Joe // Advertising Age;11/18/1991, Vol. 62 Issue 49, p47 

    This article reports on the revision of the advertising plans of condom marketers to include television following Fox Broadcasting's decision to accept condom commercials as of November 1991. The move follows basketball star Earvin Johnson's announcement he tested for HIV. Fox said it will break...

  • Market Indicators.  // MediaWeek;1/26/2004, Vol. 14 Issue 4, p3 

    Assesses the market performance of the mass media industry in the U.S. as of January 26, 2004. National television; Network cable; Spot television.; Radio.

  • Top 200 bolt ahead, spend $20 bil. Schumann, Mark // Advertising Age;10/13/2003, Vol. 74 Issue 41, p23 

    The article reports on the increase in the advertising spending for the top 200 Megabrands in the U.S. The top 200 Megabrands, which account for $19.9 billion in media spending, or 36.9% of all media spending of $53.93 billion in the first half, were up 14.9% over the same period in 2002. This...

  • Looking to Tomorrow. Haley, Kathy // Broadcasting & Cable;11/24/2003, Vol. 133 Issue 47, p13 

    Reports on the local and national spot television sales for broadcast and cable television in the U.S. in 2003. Factors that have affected the local and national spot television sales in the U.S.; Spending patterns for television markets in the U.S.; Projected 2003 sales of cable operators in...

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics