ABC, Honda revive cast commercial

November 1991
Advertising Age;11/18/1991, Vol. 62 Issue 49, p28
Trade Publication
This article details the media strategy of a spot television cast commercial for American Honda Motor Co. aired at ABC television network in the U.S. ABC is using television actor Craig T. Nelson to plug the integrated program and product promotion called Coach's Corner. The thirty-second spots air Monday night at the end of the television program MacGyver. The promotion is a value-added element to the sponsorship of Honda to the television program Coach where Nelson stars in. It promotes Coach for ABC, gives Honda an island of programming that sets it apart from the sea of surrounding automotive advertisements.


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