TITLE

Coors Extra Gold tests Bud's taste

AUTHOR(S)
Teinowitz, Ira
PUB. DATE
December 1990
SOURCE
Advertising Age;12/17/1990, Vol. 61 Issue 52, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on an advertising campaign launched by Coors Brewing Co. for its Coors Extra Gold beer. The direct advertising campaign was launched to revive the declining sales of Coors Extra Gold Beer. Three 30-second television commercials from Foote, Cone & Belding are aired in 16 cities in the country.
ACCESSION #
10549303

 

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