Houghton Won't Repeat Stellar 6-Month Performance for Full Year

August 2003
Educational Marketer;8/11/2003, Vol. 34 Issue 23, p6
Trade Publication
Reports on the stellar performance of Houghton Mifflin Co., an educational material industry in the U.S. Increase on the second quarter sales for educational materials; Details on the marketing strategy of the firm on educational materials; Revenue of the company.


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