TITLE

Houghton Won't Repeat Stellar 6-Month Performance for Full Year

PUB. DATE
August 2003
SOURCE
Educational Marketer;8/11/2003, Vol. 34 Issue 23, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the stellar performance of Houghton Mifflin Co., an educational material industry in the U.S. Increase on the second quarter sales for educational materials; Details on the marketing strategy of the firm on educational materials; Revenue of the company.
ACCESSION #
10544540

 

Related Articles

  • California Elementary Reading Powers Houghton Mifflin To Top of EM's 2002 Adoption Scorecard.  // Educational Marketer;5/5/2003, Vol. 34 Issue 13, p1 

    Reports that publisher Houghton Mifflin Co. has claimed the top spot in the exclusive Adoption Scorecard of Educational Materials (EM) for 2002 in the U.S. Effect of state funding woes on the K-12 educational publishing market; Basis of the revenue and market estimates of EM for 2002;...

  • HM to Up Spanish Output. Milliot, Jim // Publishers Weekly;12/17/2001, Vol. 248 Issue 51, p17 

    Reports on the plan of Houghton Mifflin to publish Spanish language educational materials with its English publications. Plan to work with Spanish publishers of parent company Vivendi Universal; Schedule for the publication of Spanish language materials; Overview of the Spanish initiatives of...

  • Riverdeep, Houghton Mifflin and Thomson Stir More M&A Activity Than Has Been Seen Since 2001.  // Educational Marketer;11/6/2006, Vol. 37 Issue 31, p1 

    The article reports development of merger and acquisition activity in the educational publishing industry. Thomson Learning Corp. and Houghton Mifflin Co. have the potential to account for the acquisition amounting to $10 billion in 2006. Also, a Riverdeep Inc. and Houghton agreed to create a...

  • Houghton Mufflin's $4B Acquisition of Harcourt Stirs the Juices of Educational Publishing Industry.  // Educational Marketer;7/23/2007, Vol. 38 Issue 14, p1 

    The article reports on the issues concerning the $4 billion acquisition of Harcourt Inc. by Boston, Massachusetts-based Houghton Mifflin Co. The educational publishing industry is intrigued by the pending transaction of the two companies due to the high debt load and how they will be integrated....

  • EM's Top 10 Stories In 2005 Show An Industry On The Move.  // Educational Marketer;1/9/2006, Vol. 37 Issue 1, p3 

    The article presents the top ten events in the PreK-12 and college publishing industry in the U.S. in 2005. They include the launch of an initiative to counter concerns about textbook pricing, the launch of two new basal textbook programs by Houghton Mifflin Co., the impact of the Hurricane...

  • Houghton Mifflin And Princeton Review Benefit From Improved Sales And Marketing Efforts In Q1.  // Educational Marketer;5/16/2005, Vol. 36 Issue 15, p1 

    Reports that Houghton Mifflin's (Boston) educational publishing has grown its revenue 6.5% to $105.4 million in the first quarter of 2005, compared to the same period last year. Positive effect in both K-12 and college sales seen by Houghton Mifflin from its decision last May to expand its sales...

  • New Houghton Mifflin CEO Focused on Education.  // Book Publishing Report;8/11/2003, Vol. 28 Issue 30, p6 

    Reports on the hiring of Anthony Lucki as the chief executive officer at Houghton Mifflin. Predecessor; Plan of Lucki to prioritize education themed literature; Corporate experience and qualifications; Business performance of the company; Decision to promote dictionaries and J.R.R. Tolkien...

  • Loners Need Not Apply. R.C.C. // Financial Executive;May/Jun99, Vol. 15 Issue 3, p30 

    This article discusses the succession plans of Houghton Mifflin Co., a publishing company, with chief financial officer Gail Deegan. The firm emphasizes this process; the human-resources department works with the chief executive officer to determine potential future executives. Deegan describes...

  • Houghton Mifflin Trade Melding the Old and New. Rosen, Judith // Publishers Weekly;7/26/2004, Vol. 251 Issue 30, p14 

    Focuses on the publishing company Houghton Mifflin. Members of the trade and reference division; Information on the books published by Houghton Mifflin; Marketing strategy and business plans.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sign out of this library

Other Topics