TITLE

Though First-Half College Sales Were Flat, Publishers Are Upbeat About Growth for Full Year

PUB. DATE
August 2003
SOURCE
Educational Marketer;8/11/2003, Vol. 34 Issue 23, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the concern of educational publishers on the sales of instructional materials to colleges in the U.S. Percentage of projected growth for the educational materials industry; Combination of front lists and technology wrap-arounds to textbooks; Sales of materials for the second semester of 2003.
ACCESSION #
10544526

 

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