Private lives

Lewis, Len
February 1998
Progressive Grocer;Feb98, Vol. 77 Issue 2, p47
Trade Publication
Focuses on the importance of privacy guidelines in protecting database marketing consumers' interest. Implication of an unprotected consumer information; Retailers' and marketers' growing concern on the issue of privacy; Need of the supermarket associations to develop consumer privacy guidelines for its database marketing transactions; Consumers' views on the right of privacy.


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