Voting with their pocketbooks

Dorgan, Tim
February 1998
Progressive Grocer;Feb98, Vol. 77 Issue 2, p45
Trade Publication
Discusses factors that can help on-line shopping be a perfect testing environment for different marketing programs such as new product testing, direct-mail programs and sampling. Targetability; Flexibility; Accountability; Natural response of on-line shoppers to various stimuli; Analysis of how new products are tested; Use of sampling to determine a product's profitability.


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