Research backs Stainmaster move

Andrews, Susan M.
August 2003
Furniture/Today;8/11/2003, Vol. 27 Issue 48, p46
Trade Publication
Reports on the expenditures of DuPont Textiles & Interiors for its consumer marketing research in Wilmington, Delaware. Introduction of theStainmaster carpet; Cleanability of the fabric; Preference of the customers for Stainmasters due to its long-lasting beauty. INSET: Key findings of DTI consumer research.


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