Re-creating COLD CUTS

Major, Meg
August 2003
Progressive Grocer;8/1/2003, Vol. 82 Issue 11, p69
Trade Publication
Reports on the luncheon meats category in the grocery trade. Developments in the category; Percentage of participants in the Harris Interactive survey who prefer a sandwich for lunch versus who prefer a burger; Key elements of the Red Wave platform; Released deli lines stressing the products' premium and unique aspects.


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