Hardee's: Thickburger ads help chain beef up same-store sales

Cebrzynski, Gregg
August 2003
Nation's Restaurant News;8/4/2003, Vol. 37 Issue 31, p14
Trade Publication
Reports on the benefits of the thickburger advertising campaign of Hardee's Food Systems Inc. in Saint Louis, Missouri. Role of Mendelsohn/Zien in creating the advertisement; Description of the advertisement; Growth in the sales of the firm.


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