TITLE

Hardee's: Thickburger ads help chain beef up same-store sales

AUTHOR(S)
Cebrzynski, Gregg
PUB. DATE
August 2003
SOURCE
Nation's Restaurant News;8/4/2003, Vol. 37 Issue 31, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the benefits of the thickburger advertising campaign of Hardee's Food Systems Inc. in Saint Louis, Missouri. Role of Mendelsohn/Zien in creating the advertisement; Description of the advertisement; Growth in the sales of the firm.
ACCESSION #
10508047

 

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