TITLE

Harvest Your Customer Files

AUTHOR(S)
Hudson, Adams
PUB. DATE
August 2003
SOURCE
Air Conditioning Heating & Refrigeration News;8/4/2003, Vol. 219 Issue 14, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents tips on marketing. Investments on customer retention campaign; Allocation of marketing budget; Launch of customer database.
ACCESSION #
10489030

 

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