TITLE

US Sprint dials wrong number in its retaliation against AT&T

AUTHOR(S)
Garfield, Bob
PUB. DATE
August 1990
SOURCE
Advertising Age;8/13/1990, Vol. 61 Issue 33, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the television advertisement of US Sprint. Embattled and overmatched by a punishing AT&T ad barrage, Sprint and J. Walter Thompson USA, San Francisco, AT&T's trying to keep you from switching to sprint. But partially neutralizing AT&T's attack is a long way from growing Sprint's business. These spots are eating up precious media resources while doing precious media resources while doing precious little to build the Sprint brand. While the cost differential isn't what it once was, and while Sprint's fiber optic network is hardly unique anymore, both of these have been the essence of the brand's image over the years.
ACCESSION #
10484865

 

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