TITLE

Diversity still factor in Euro ads

AUTHOR(S)
Teinowitz, Ira
PUB. DATE
August 1990
SOURCE
Advertising Age;8/13/1990, Vol. 61 Issue 33, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article addresses the importance of diversity in European advertisements despite the end to trade barriers within Europe in 1992, according to Neil Kennedy, executive chairman of advertising agency BSB Europe in London, England. Marketers must remember 1992's end to trade barriers within Europe doesn't necessarily mean an end to separate ad campaigns tailored to each market. Besides language and habit differences, European countries differ in advertising styles. What's common in some countries may be less common or even taboo in others.
ACCESSION #
10484861

 

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