TITLE

Short on $, long on ideas

AUTHOR(S)
Hume, Scott
PUB. DATE
August 1990
SOURCE
Advertising Age;8/13/1990, Vol. 61 Issue 33, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers tips on making a short-budgeted television advertisement, according to Hooper White, president of Hooper White Co., a Barrington, Illinois production consultancy. Remember to demonstrate the product. Separate from the competition and stay with it until it becomes a campaign. Consider using stock footage. Give an educated listen to stock music. Try using a one-man electronic band. Consider producing on videotape.
ACCESSION #
10484859

 

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