PR, advertising happy together

Hume, Scott
August 1990
Advertising Age;8/13/1990, Vol. 61 Issue 33, p52
Trade Publication
The article focuses on the significance of the relationship between public relations (PR) and advertising, according to Paulette Barrett, senior vice president-managing director of Hill & Knowlton in Chicago, Illinois. For PR people, integrated marketing communications is a recognition that PR need no longer be a stand-alone function, competitive to advertising. It can fill niches in terms of time, reach and audience segments that other, broad-reach communications tools miss. It delivers with small budgets, within a total plan. Creative PR requires assessment of all the tools available, including the latest in communications technology.


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