TITLE

PR, advertising happy together

AUTHOR(S)
Hume, Scott
PUB. DATE
August 1990
SOURCE
Advertising Age;8/13/1990, Vol. 61 Issue 33, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the significance of the relationship between public relations (PR) and advertising, according to Paulette Barrett, senior vice president-managing director of Hill & Knowlton in Chicago, Illinois. For PR people, integrated marketing communications is a recognition that PR need no longer be a stand-alone function, competitive to advertising. It can fill niches in terms of time, reach and audience segments that other, broad-reach communications tools miss. It delivers with small budgets, within a total plan. Creative PR requires assessment of all the tools available, including the latest in communications technology.
ACCESSION #
10484858

 

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