Obsession's new twist

Sloan, Pat
August 1990
Advertising Age;8/13/1990, Vol. 61 Issue 33, p49
Trade Publication
The article features the television advertisements of Calvin Klein's Obsession fragrances. The television advertising, breaking August 16, 1990, consists of four romantic commercials. The spots are fevered at times but have a softer edge than previous Obsession work. Also featured in the commercials are actors Jennifer Rubin, Lara Flynn Boyle, Heather Graham, Jose Bisset, Ian Buchanan, Rodney Harvey and Benicio Del Toro. The TV spots will also appear overseas. Obsession is now sold in the U.K. and will enter Germany, Switzerland and Italy in 1991.


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