Chanel No. 5 mystifies

Sloan, Pat
August 1990
Advertising Age;8/13/1990, Vol. 61 Issue 33, p49
Trade Publication
The article focuses on the television advertisement directed by Ridley Scott for Chanel No. 5 perfume brand. The spot, dubbed Eden Roc, will break August 27, 1990 worldwide except for the Far East. In the U.S., the commercial will be seen on CBS' telecast of the U.S. Open tennis tournament. The new spot was shot on France's cote D'Azur and features the song Sea of Love. The commercial revolves around the relationship between a man and two women. Chanel No. 5 is judged by some industry analysts as the top fragrance brand worldwide, with more than $100 million in U.S. retail sales.


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