TITLE

Escada airs new fragrance

AUTHOR(S)
Sloan, Pat
PUB. DATE
August 1990
SOURCE
Advertising Age;8/13/1990, Vol. 61 Issue 33, p49
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the launching of Escada by Margaretha Ley, a fragrance line for women introduced by Escada Beaute as of August 1990. Escada Beaute, a New York-based subsidiary formed last spring, will introduce Escada by Margaretha Ley, named after the company's co-founder, this September in upscale department stores in the U.S., the U.K. and West Germany. A $4 million U.S. print campaign will break next month. Another $5 million will be spent on U.S. promotions, said Lawrence Appel, president-ceo of Escada Beaute. Worldwide, the company will spend a total of $10 million in magazine advertising to introduce the fragrance.
ACCESSION #
10484852

 

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