St. Louis media offer quality, varied options

Kesler, Lori
August 1990
Advertising Age;8/13/1990, Vol. 61 Issue 33, special section pM-5
Trade Publication
The article provides information on the quality media options for advertisers in Saint Louis, Missouri. Media executives in the area contend more product marketers should consider Saint Louis as a test site because its media costs are competitive and the area closely approximates national norms. There are a selection of general interest and specialized print media that includes St. Louis Magazine, the market's monthly city magazine and the weekly St. Louis Business Journal, which competes for the attention of business readers. There are also competitive outdoor media positioned to reach the large number of Saint Louis-area consumers who drive increasing distances to work and to shop.


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