Midwest's 'Gateway' market bids to continue '80s gains

McGrath, Roger
August 1990
Advertising Age;8/13/1990, Vol. 61 Issue 33, special section pM-1
Trade Publication
The article assesses the economic condition and the viability of advertising industry in Saint Louis, Missouri as of August 1990. City leaders are committed to a continued revamping of the local economy. Change will mean further reducing the reliance on manufacturing and expanding services such as healthcare, which brings patients and dollars into the market. The Saint Louis market added 100,000 new residents and 70,000 new households in the 1980, reports CACI Marketing Services and overall population is forecast to grow, albeit modestly, in the early 1990s as well.


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