TITLE

Gutsy Bozell finds 20 reasons to watch

AUTHOR(S)
McManus, John
PUB. DATE
August 1990
SOURCE
Advertising Age;8/13/1990, Vol. 61 Issue 33, special section pS-8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article deals with the projection of the company Bozell on the ratings of various U.S. television programs for the 1990 fall season. Bozell predicts NBC's household share will drop from 25 at the end of the fourth quarter of 1989 to 24 at the end of 1990. For the second consecutive year, CBS will lose a share point, moving to a 19 share from 20, the agency predicts. Fox, by virtue of adding to more nights to its programming, will stabilize at an 11 share.
ACCESSION #
10484840

 

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