Agency graders tough on most of fall class

McManus, John
August 1990
Advertising Age;8/13/1990, Vol. 61 Issue 33, special section pS-8
Trade Publication
The article provides information on the rating given by several advertising agencies in the U.S. on major television networks based on the their television program lineup for the 1990 season. Consistency is the name of the game for NBC, which puts together the top lineup in the fall schedule, according to the agencies polled. Fox earns respectable marks, according to graders because of 11 first-time prime time shows. E.A.R.T.H. Force and The Flash give CBS the unfortunate notoriety of being the only network to have two fall offerings to receive failing grades.


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