Net promos scream: 'Watch us, please!'

Garfield, Bob
August 1990
Advertising Age;8/13/1990, Vol. 61 Issue 33, special section pS-2
Trade Publication
Comments on the fall advertising efforts of the three major television networks in the U.S. Assessment of the consumer market for television networks ABC, NBC and CBS; Popularity of situational comedies and drama programs; Actions that should be taken by television stations to maximize their ratings and to encourage more advertisers.


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