TITLE

The Big 3 button up

AUTHOR(S)
Walley, Wayne
PUB. DATE
August 1990
SOURCE
Advertising Age;8/13/1990, Vol. 61 Issue 33, special section pS-1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article addresses the continuing impact of consumer and activist action concerning television programming content in the U.S. Despite an outcry from gay and lesbian organizations, the network stuck by its decision not to replay the episode of New Puritanism, citing economic reasons. The spectre of special-interest group backlash is fresh in the minds of advertisers haunted by letter-writing campaigns and threats of product boycotts in the 1989 to 1990 season. Many advertising agency executives in the spring heralded the slate of show being developed as innovative and the most exciting, only to see the eventual fall lineup seemingly tempered by a network fear of advertiser boycotts and adverse publicity.
ACCESSION #
10484832

 

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