TITLE

RESEARCH BRIEFS

PUB. DATE
August 1990
SOURCE
Advertising Age;8/13/90, Vol. 61 Issue 33, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs related to marketing research in the U.S., as of August 13, 1990. Lawsuit filed against David Glick, former quality control specialist at Arbitron Co., for allegedly pirating confidential data and equipment from Arbitron; Details of a consumer survey conducted by Research International in various eastern European countries; Findings of a comparative study between television and print advertisement.
ACCESSION #
10484828

 

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