TITLE

Furniture ads focus on real life

AUTHOR(S)
Sloan, Pat
PUB. DATE
August 1990
SOURCE
Advertising Age;8/13/1990, Vol. 61 Issue 33, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the changes made by marketers of furniture and home fashions in their advertising efforts, as of August 13, 1990. While many marketers still show rooms that look like they belong in a museum, some are cozying up to consumers with advertisements showcasing beds that look slept in and rooms that are not so picture perfect. In a trade campaign for Fortrel, a fiber blend used in sheets and other bed fittings, the linens are pictured in an artful heap on the bed and even on the floor. Thomasville Furniture Industries has been refining its advertising via BBDO Worldwide, first with a print campaign shot on location instead of in a studio and then with TV spots showing the kind of daily wear and tear Thomasville furniture can take.
ACCESSION #
10484814

 

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