K mart flaunts younger look

Strnad, Patricia; Hunt, Heather
August 1990
Advertising Age;8/13/1990, Vol. 61 Issue 33, p28
Trade Publication
This article provides information on the advertising campaign of retailer Kmart Corp. in the U.S., as of August 13, 1990. Kmart, seeking a modern look and younger, more affluent customers, is breaking a new advertising campaign positioning the retailer as an exciting, trendy place to shop. Print advertisements are via Ross Roy Inc. Network and cable TV spots broke on August 12 via Calet, Hirsch & Spector. The campaign lays the foundation for future Kmart advertising. All creative will follow the same format, enabling consumers to readily identify an advertisement as one for Kmart, said Anna Kabot, SVP director on the account.


Related Articles

  • K mart boss touts changes. Strnad, Patricia // Advertising Age;11/5/1990, Vol. 61 Issue 46, p24 

    Reports on the participation of Joseph Antonini, chairman and chief executive officer of K mart Corp., in a television advertising campaign created by New York-based Calet, Hirsch & Spector for the U.S. retailer. Features of the campaign; Response of consumers to the participation of Antonini...

  • AIM mutual funds unveil first major ad campaign. Arndorfer, James B.; Petrecca, Laura // Advertising Age;6/2/1997, Vol. 68 Issue 22, p2 

    This article focuses on the first major advertising campaign of AIM Management Group, a mutual fund company in the U.S. The $10 million to $15 million effort, from Deutsch, New York, includes network television spots that appeared over the weekend and print advertisements in major newspapers and...

  • Are Disability Images in Advertising Becoming Bold And Daring? An Analysis of Prominent Themes in US and UK Campaigns. Haller, Beth A.; Ralph, Sue // Disability Studies Quarterly;Summer2006, Vol. 26 Issue 3, p6 

    Advertisements featuring disabled people have become more noticeable in the United States (USA) and Great Britain/United Kingdom (UK) in the last decade. The focus of this article is to qualitatively analyze a selection of these advertisements since 1999 to understand how disability currently is...

  • Comparison Shopping. Mandese, Joe // Broadcasting & Cable;11/22/2004, Vol. 134 Issue 47, p18 

    Discusses the impact of the merger of retailers Kmart and Sears, Roebuck & Co. on television advertising. Overview of Sears' television advertising spending prior to the merger; Decision of the companies to continue utilizing top brand names for their advertising campaigns; Terms of the deal.

  • RETAIL DEALS.  // Advertising Age;8/20/1990, Vol. 61 Issue 34, p49 

    Presents an update on retail store operations in the U.S. as of August 1990. Plan of KMart Corp. to open Marketplace Square, its first power retail center in Henrietta, New York; Information on the television advertising campaign for Target Stores, featuring the animated The Chipmunks trio;...

  • Independent retailer in TV campaign first.  // Convenience Store;6/22/2012, p5 

    The article reports that Wales-based independent retailer Conrad Davies will launch his own television (TV) advertising campaign at the TV channel S4C to promote his stores.

  • Wal-Mart Ads Chase Better Shoppers.  // Home Textiles Today;2/20/2006, Vol. 27 Issue 21, p6 

    The article reports that Wal-Mart Stores has debuted a series of 15-second television advertisements which boast of the "aspirational" merchandise in its stores. The campaign, which also includes print ads, employs testimonials in which fictitious customers relate how they were able to buy...

  • PIONEER LAUNCHES KURO CAMPAIGN. Gil, Billy // Home Media Magazine;9/7/2008, Vol. 30 Issue 36, p6 

    The article reports on the advertising campaign of Pioneer Electronics for its Kuro brand of flat-panel television and audio-video products. The goal of the brand campaign is to promote the concept of great entertainment as being transformative. It will involve television advertisements on ESPN...

  • FX Launches Major Branding Campaign. Hibberd, James // Television Week;12/17/2007, Vol. 26 Issue 46, p5 

    The article reports on the plan of the FX television network to launch a multimillion-dollar branding campaign to herald its new marketing tagline, "There Is No Box." The News Corp.-owned cable network will roll out print and on-air advertisements showcasing the branding initiative starting in...


Read the Article

Courtesy of

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics