TITLE

Deal softens tobacco bill

AUTHOR(S)
Colford, Steven W.
PUB. DATE
August 1990
SOURCE
Advertising Age;8/13/1990, Vol. 61 Issue 33, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the agreement of sponsors of the anti-tobacco bill to eliminate several proposed advertising restrictions in the U.S., as of August 13, 1990. Negotiators for Rep. Henry Waxman (D-Calif.), chief sponsor of the bill, are also holding the line against attempts to alter the proposed wording and placement of a series of nine health warnings that would supplant the five rotated warnings currently required for all tobacco labeling and advertisements. A congressional source said negotiations had resolved differences over the bill's three major advertising provisions. The agreement cut from the bill plans to prohibit the use of imagery, people and lifestyle depictions in advertisements; repeal the federal pre-emption against states setting their own tobacco advertising standards; and prescribe the size, color and location of health warnings for labels and advertisements.
ACCESSION #
10484809

 

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