Study sees ad outlay gains

August 1990
Advertising Age;8/13/1990, Vol. 61 Issue 33, p24
Trade Publication
This article presents information on a study conducted by Schonfeld & Associates which estimated advertising expenditures and advertising-to-sales ratio in several industry sectors in the U.S. in 1990. Large diversified food companies will boost advertising spending 9.3% to $10.1 billion in 1990, according to the study. Eating places will spend $1.5 billion, while the miscellaneous amusement and recreational services category will see spending grow 13.7%. Besides advertising-to-sales ratios, the report forecasts 1991 advertising spending for each company and industry. Other industries with significant expected advertising growth include airlines, the hotel industry and hospital and medical service plans.


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