Canon's new camera is a Rebel with a cause

Fahey, Alison
August 1990
Advertising Age;8/13/1990, Vol. 61 Issue 33, p23
Trade Publication
This article focuses on an advertising campaign for the EOS Rebel camera from Canon USA, featuring tennis player Andre Agassi. The TV and print effort, via Grey Advertising, shows Agassi in a variety of settings to illustrate the versatility of the new 35mm auto-focus single lens reflex (SLR) camera. The Rebel name refers to the camera's ability to break out or rebel against the limitations of ordinary SLR cameras, just as Agassi breaks from tennis traditions with his long hair and brightly colored clothes.


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