Beer battle heats up; new brands score

Teinowitz, Ira
August 1990
Advertising Age;8/13/1990, Vol. 61 Issue 33, p21
Trade Publication
This article presents an update on the competition among beer marketers in the U.S., as of August 13, 1990. Anheuser-Busch, Miller Brewing Co. and Adolph Coors Co. are all pushing to pick up market share at the expense of Stroh Brewery Co., G. Heileman Brewing Co. and one another. Miller Genuine Draft, the 10th largest-selling beer in the U.S. in 1990, is said to be performing even better in 1991. Two new segments also are profiting from shifting brand loyalties: dry beers and non-alcoholic brews. Bud Dry is one of the bright spots for Anheuser-Busch. There are signs, however, that part of its gain is at the expense of Budweiser.


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