TITLE

NEWSWATCH

PUB. DATE
August 1990
SOURCE
Advertising Age;8/13/1990, Vol. 61 Issue 33, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs concerning marketing in the U.S. as of August 1990. Plans of Rax Restaurants regarding the expansion of its marketing efforts that target children consumers; Information on a computer system provided by BellSouth Enterprises and CMA Marketing Services for national marketers.
ACCESSION #
10484796

 

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