TITLE

Coors water theme expands to ecology

AUTHOR(S)
Teinowitz, Ira
PUB. DATE
August 1990
SOURCE
Advertising Age;8/13/1990, Vol. 61 Issue 33, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on an advertising campaign launched by Adolph Coors Co. that promotes water quality and environmental conservation. Peter Coors, president of Coors Brewing Co., acts as TV spokesman in the campaign created by the GSD&M agency. The quality of the water used to brew Coors beer is an important part of the brand's advertising. Coors will contribute $1 million to the Institute for Resource Management in connection with the campaign. The campaign can also be beneficial in raising the profile of the institute.
ACCESSION #
10484788

 

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