TITLE

Iraq crisis casts pall over marketing field

AUTHOR(S)
Lawrence, Jennifer
PUB. DATE
August 1990
SOURCE
Advertising Age;8/13/1990, Vol. 61 Issue 33, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the uncertainty being faced by marketers due to the Middle East oil crisis, as of August 1990. Consumer goods companies said it is too early to predict the effect of oil price increases caused by the invasion of Kuwait by Iraq. Retail gas prices rose in some parts of the U.S. For gas marketers, the price hikes could mean a potential public relations problem if consumers perceive price gouging at the pump. The prospect of an oil-induced recession could lead to slow sales and reduced advertising spending. The impact of the oil crisis has affected U.S. airlines almost immediately.
ACCESSION #
10484781

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics