Hallmark tries flower power to grow sales

Fitzgerald, Kate
August 1990
Advertising Age;8/13/1990, Vol. 61 Issue 33, p3
Trade Publication
This article deals with the floral arrangement service being offered in some of Hallmark Cards' retail stores in the U.S., as of August 1990. The retail floral industry is valued at $12.6 billion. The move emphasizes the efforts of Hallmark to improve sales by extending its product lines beyond greeting cards. The company dominates the greeting card business with a 40 percent market share. Hallmark Flowers went on sale in several Hallmark stores in Indianapolis, Indiana in July and in Baltimore in August. An advertising campaign created by Leo Burnett for the business will be launched on September 17.


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