TITLE

Hallmark tries flower power to grow sales

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
August 1990
SOURCE
Advertising Age;8/13/1990, Vol. 61 Issue 33, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article deals with the floral arrangement service being offered in some of Hallmark Cards' retail stores in the U.S., as of August 1990. The retail floral industry is valued at $12.6 billion. The move emphasizes the efforts of Hallmark to improve sales by extending its product lines beyond greeting cards. The company dominates the greeting card business with a 40 percent market share. Hallmark Flowers went on sale in several Hallmark stores in Indianapolis, Indiana in July and in Baltimore in August. An advertising campaign created by Leo Burnett for the business will be launched on September 17.
ACCESSION #
10484780

 

Related Articles

  • Cheaper greetings.  // Advertising Age;3/22/1999, Vol. 70 Issue 12, p53 

    This article reports on the advertising campaign prepared by Leo Burnett USA for Hallmark Cards.

  • Hallmark authors another brand. Fitzgerald, Kate // Advertising Age;3/25/1996, Vol. 67 Issue 13, p8 

    The article reports that Hallmark Cards will introduce Expressions by Hallmark, a new brand of greeting cards, which will be aimed at mass-merchandise outlets. The brand will be introduced into retailers like Wal-Mart Stores, Kmart Corp. and Target Stores. Incumbent advertising agency Leo...

  • IMAGES OF THE WEEK.  // Advertising Age;4/22/2002, Vol. 73 Issue 16, p66 

    Presents images from the print advertising campaign for Hallmark.com, which was created by Leo Burnett USA. Creative credits.

  • THEN AND NOW.  // Adweek Midwest Edition;12/04/2000, Vol. 41 Issue 49, p36 

    Deals with the resemblance of the advertising campaign created by Leo Burnett for Hallmark to the campaign created by Young & Rubicam. Features of the campaign.

  • Daldry directs Hallmark ad. Mutel, Glen // Campaign;10/15/2004, Issue 42, p8 

    The article focuses on the advertising agency Leo Burnett Co. Inc. which has teamed up with Stephen Daldry, the award-winning director of the motion pictures "Billy Elliot" and "The Hours," to produce a new television spot for Hallmark Cards Inc. The commercial is part of an attempt by the...

  • Hallmark Taps Poet Angelou For Mom's Day. Hein, Kenneth // Brandweek;3/31/2003, Vol. 44 Issue 13, p14 

    Focuses on the role of Afro-American poet, Maya Angelou in the advertising campaign of greeting card company, Hallmark for the 2003 Mother's Day. Features of the television advertisement; Overview of the licensing deal of Angelou with the company; Publications where the print advertisements for...

  • Hallmark cards get personal. Fitzgerald, Kate // Advertising Age;9/9/1991, Vol. 62 Issue 37, p14 

    Reports on the use of technology in the design of greeting cards from Hallmark. Use of interactive computers at the full-service stores of Hallmark; Promotion of the strategy taken by the company; Benefits of the use of technology to the greeting card industry.

  • Luvs. Neff, Jack // Advertising Age;6/30/1997, Vol. 68 Issue 26, ps16 

    The article focuses on the brand advertising campaign launched by Procter and Gamble Co. to promote its Luvs diaper brand. To regain the market share lost by the brand when it was converted from a superpremium to a value brand, the company made product improvements such as stretchy side panels....

  • Don't cry for me Bristol, England. Hume, Scott // Adweek Eastern Edition;3/23/1998, Vol. 39 Issue 12, p3 

    Features the British television commercial created by Leo Burnett Co.'s office in London, England for Hallmark Cards. Combination of cards and rain; Location shooting in Bristol, England; First use of television for the whole card category in Great Britain.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics