TITLE

Sears chief gets ultimatum

PUB. DATE
August 1990
SOURCE
Advertising Age;8/13/1990, Vol. 61 Issue 33, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the ultimatum given to Edward Brennan, chairman of advertising agency Sears, Roebuck & Co., to post significant gains in the retail operations of the company to prevent his dismissal. The warning was given to Brennan during a board meeting on August 8, 1990. Brennan replaced Michael Bozic in an effort to improve retailing results. Philip J. Purcel, chairman of the company's Dean Witter Financial Services Group, is expected to assume broadened responsibilities for the company's financial services operations.
ACCESSION #
10484778

 

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