TITLE

Levi's buttons up and flies right with delightful Spike Lee ads

AUTHOR(S)
Garfield, Bob
PUB. DATE
August 1990
SOURCE
Advertising Age;8/6/1990, Vol. 61 Issue 32, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article evaluates Levi Strauss' 501 Button-fly Report advertising campaign introduced in the United States. The campaign was created by the San Francisco, California-based advertising agency, Foote, Cone & Belding using camera techniques and psychological appeal seasoned with humor, celebrity cachet and product focus.
ACCESSION #
10484772

 

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