Levi's buttons up and flies right with delightful Spike Lee ads

Garfield, Bob
August 1990
Advertising Age;8/6/1990, Vol. 61 Issue 32, p38
Trade Publication
The article evaluates Levi Strauss' 501 Button-fly Report advertising campaign introduced in the United States. The campaign was created by the San Francisco, California-based advertising agency, Foote, Cone & Belding using camera techniques and psychological appeal seasoned with humor, celebrity cachet and product focus.


Related Articles

  • New 'intimacy' ahead for FCB, Levi's Dockers. Cuneo, Alice Z. // Advertising Age;12/15/1997, Vol. 68 Issue 50, p62 

    Reports that the Levi Strauss & Co.'s Dockers division has awarded its consumer intimacy advertising account to Foote, Cone & Belding of San Francisco. Estimated value of the account; Consideration of the advertising efforts of Leo Burnett USA; Highlights of the consumer intimacy campaign.

  • FCB breaks Levi's spots. Kelly, Jana Irene // Adweek Midwest Edition;08/04/97, Vol. 38 Issue 31, p47 

    Describes the advertising campaign created by Foote, Cone & Belding for Levi Strauss & Co. Tagline of the campaign; Famous personalities featured in the advertisements.

  • Dressed for Success. Kelly, Jane Irene // Adweek New England Edition;08/30/99, Vol. 36 Issue 35, p29 

    Focuses on the advertising campaign created by Foote, Cone & Belding for Levi Strauss & Co.'s Slates brand. Features of the campaign; Subjects included in the campaign; Tagline used in the campaign.

  • A puzzle for pants buyers.  // Advertising Age;8/4/1997, Vol. 68 Issue 31, p3 

    Presents two photographs from a television commercial, advertising jeans for Levi Strauss & Co. The creative effort of Foote, Cone & Belding.

  • Levi Strauss weighs multiple agency option. Cuneo, Alice Z. // Advertising Age;10/27/1997, Vol. 68 Issue 43, p3 

    States that Levi Strauss & Co. is in the process of selecting creative agencies to compete for its jeans account. Levi's agency of 67 years being Foote, Cone & Belding; Comments from Steve Goldstein, vice president of marketing and research, concerning the Levi's apparel brand review.

  • Red, White and Blue. Voight, Joan; McCarthy, Michael; Fromm, Emily // Adweek Western Edition;04/26/99, Vol. 49 Issue 17, p28 

    Focuses on the demise of Levi Strauss & Co. due to its status quo mentality. Sales figures in 1998; Details on the end of Levi's long-standing relation with advertising firm Foote Cone & Belding; Information on the advertising campaigns launched by TBWA/Chiat/Day to revive the brand.

  • Coaxing a crush. Hardesty, Mary // SHOOT;9/29/95, Vol. 36 Issue 39, p27 

    Features the Levi's 501 Jeans `Top 501 Reasons' campaign created by Foote, Cone & Belding/San Francisco (FCB/SF). Campaign's humorous look at why Levi's 501s are the ultimate jeans; Company's desire to capture the male teenage market; Reasons cited by the commercial on why people should buy...

  • FCB Unveils Hidden Value of Dockers' New Khakis. Helm, Sarah I. // Adweek Western Edition;8/13/2001, Vol. 51 Issue 33, p3 

    Describes the advertising campaign created by Foote, Cone & Belding (FCB) for Dockers' khaki pants. Title of the television spot; Amount spent by Dockers on advertising in 2000; Challenge for FCB.

  • Dressed for Success. Kelly, Jane Irene // Adweek Western Edition;08/30/99, Vol. 49 Issue 35, p29 

    Provides information on the advertising campaign made by Foote, Cone & Belding for the Slates brand of Levi Strauss & Co. Remarks from Richard Avedon, group creative director at Foote, Cone & Belding; Features of the campaign; Production staff of the campaign.

  • Classic movie frame.  // Advertising Age;4/19/1999, Vol. 70 Issue 17, p86 

    The article describes the visual image that will be used to advertise the second Dockers Classically Independent Film Festival in the U.S. from May 7 to July 14, 1999. The image is from artist Josh Gosfield. Support includes print, radio and store promotions. Foote, Cone & Belding is the agency...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics