TITLE

It's Hype, Hype Hooray for new book by Trump

AUTHOR(S)
Lawrence, Jennifer
PUB. DATE
August 1990
SOURCE
Advertising Age;8/6/1990, Vol. 61 Issue 32, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the publication of the book 'Trump: Surviving at the Top," by Donald Trump. The book's publisher, Random House has conceptualized a marketing plan for the book where they plan to maximize free media exposure before committing to buying advertising space. Joni Evans, executive vice president-publisher of the company said that the book's content is intimate, realistic and honest.
ACCESSION #
10484771

 

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