It's Hype, Hype Hooray for new book by Trump

Lawrence, Jennifer
August 1990
Advertising Age;8/6/1990, Vol. 61 Issue 32, p36
Trade Publication
The article reports on the publication of the book 'Trump: Surviving at the Top," by Donald Trump. The book's publisher, Random House has conceptualized a marketing plan for the book where they plan to maximize free media exposure before committing to buying advertising space. Joni Evans, executive vice president-publisher of the company said that the book's content is intimate, realistic and honest.


Related Articles

  • Publishers Spend Millions For Brand-Name Business Authors.  // Book Publishing Report;3/29/2004, Vol. 29 Issue 11, p7 

    The article reports that publishers in the U.S. are ready to spend a lot of money on brand-name business authors. Publishing company Random House moved quickly to capitalize on the re-emergence of author Donald Trump into the national limelight. The publisher paid more than $1 million to acquire...

  • Adages. MacArthur, Kate; Neff, Jack; Wheaton, Ken // Advertising Age;5/30/2005, Vol. 76 Issue 22, p52 

    Provides information on several issues related to marketing and advertising in the U.S. as of June 7, 2005. Information on several titles to be published by publishing company Meredith; Spread of guerilla marketing; Dispute between businessman Donald Trump and Unilever regarding the placement...

  • Brady's Bunch. Brady, James // Advertising Age;10/10/2005, Vol. 76 Issue 41, p28 

    Presents news briefs on the U.S. publishing industry as of 2005. Increase in the number of advertisers for "Teen Vogue"; Letter sent by entrepreneur Donald Trump to "The New York Times Book Review" regarding a profile they did on him; Popularity of "CosmoGirl!" in college campuses in New York City.

  • Publishers Promoting Tiny Direct-To-Consumer Businesses.  // Book Publishing Report;9/4/2006, Vol. 31 Issue 34, p4 

    The article presents data from the publishing companies regarding the updates of the promotion of direct-to-consumer sales. According to the author, the marketing strategy obtained a low revenue generation, however were made to improve it. Simon & Schuster Inc. disclosed that they have met the...

  • Random House Pushes Further Into E- Publishing, Creates New Imprint.  // Book Publishing Report;08/07/2000, Vol. 25 Issue 31, p2 

    Reports on book publisher Random House's plan to launch a digital publishing unit. Debut of AtRandom in January 2000 with 20 original titles available as ebooks or paperbacks printed-on-demand; Investment in vanity press Xlibris; Formation of a digital audio imprint with Audible Inc.

  • RH makes major revisions in terms of sale. Milliot, Jim // Publishers Weekly;4/22/1996, Vol. 243 Issue 17, p12 

    Reports that Random House has instituted major revisions in its terms of sale for its trade publishing groups. Terms which become effective on June 3, 1996, including a flat discount for retailers; Discounts given to Random House's Selective Distribution (SD) customers; The old schedule;...

  • RH realigns trade sales and marketing group. Milliot, Jim // Publishers Weekly;7/21/1997, Vol. 244 Issue 29, p106 

    Reports on Random House's plans to restructure its trade sales and marketing unit. The unification of the division's sales and marketing activities for each or Random House's publishing groups; The establishment of a new department for sales planning and information; Comments from Bruce Harris,...

  • RANDOM HOUSE, INC.  // Gourmet Retailer;Dec2000, Vol. 21 Issue 12, p140 

    Features the English-language trade publisher Random House Inc. in New York, New York. Company history; Publications of the company; Details on the merchandising support programs of the firm.

  • The Donald Returns to Lap Of Luxury With New Mag. Moses, Lucia // MediaWeek;1/7/2008, Vol. 18 Issue 1, p4 

    The article reports on Donald Trump's magazine "Trump." In September 2007 Trump's partner Premiere Publishing Group reported a loss of $357,626 for the quarter, forcing Trump to align with a new publisher, Niche Media. The magazine debuted in January 2008 with 144 pages of ads and is being...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics