TITLE

So long to Joe Isuzu

AUTHOR(S)
Horton, Cleveland
PUB. DATE
August 1990
SOURCE
Advertising Age;8/6/1990, Vol. 61 Issue 32, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the replacement of the character, Joe Isuzu in the television advertisements of American Isuzu Motors by television actor and comic, Harry Murphy. Murphy will be featured in three spots for Isuzu's 1991 model year. The television advertisements maintain Joe Isuzu's tradition of outlandish comedy featuring situations such as giant lizards terrorizing San Francisco. In all the advertisements, Isuzu vehicles are compared with Toyota Motor Sales USA offerings.
ACCESSION #
10484769

 

Related Articles

  • Makers fill market's nooks and crannies. Chappell, Lindsay // Automotive News;2/15/1999, Vol. 73 Issue 5806, p8 

    Focuses on the highlights of the 1999 Chicago Auto Show in Illinois. Participating automobile manufacturers; Includes American Honda Motor Co.; American Isuzu Motors Inc.; Toyota Motor Sales U.S.A. Inc.; Preview of automobile launchings in 1999.

  • Isuzu shifts buyer strategy upscale. Connelly, Mary // Automotive News;3/28/1994, Vol. 68 Issue 5544, p53 

    Focuses on American Isuzu's advertising campaign. Sending out of videotape invitations for an overnight test drive; Aim of attracting target buyers; Training dealership sales staffs in the handling of rich customers; National print and television advertising campaign.

  • Toyota launches youth 'Revolution.' Guilford, Dave // Advertising Age;9/27/1999, Vol. 70 Issue 40, p42 

    This article reports on the advertising campaign of Toyota Motor Sales USA as of September 1999. TV advertisements developed by Saatchi & Saatchi for the carmaker and valued at $25 million began airing with the 45-second spot Revolution showing the Echo subcompact, the Celica sport coupe and the...

  • Toyota hits touch points as it hawks Yaris to youth. Graser, Marc // Advertising Age;5/1/2006, Vol. 77 Issue 18, p28 

    Reports on the marketing plans of Toyota Motor Sales USA for its Yaris sedan and hatchback which it launched in the U.S. in 2006. Target market for the automobile; Description of the car's design; Remarks from Saatchi Creative Director Harvey Marco on Yaris.

  • Fast thinking.  // Advertising Age;4/7/1997, Vol. 68 Issue 14, p49 

    This article describes a television advertising spot by Toyota Motor Sales USA for its Lexus Coupe automobile.

  • Lexus begins safety campaign. Rechtin, Mark // Automotive News;2/14/2005, Vol. 79 Issue 6134, p20D 

    This article reports that Lexus Division will devote 40 percent of its national advertising budget this year to promoting its safety features. Executives of the luxury division of Toyota Motor Sales U.S.A. Inc. would not divulge the size of that budget. Print and TV commercials will not state...

  • Toyota plans hybrid ad blitz. Rechtin, Mark // Automotive News;9/19/2005, Vol. 80 Issue 6166, p1 

    The article reports that Toyota Division will launch a massive marketing campaign next week, spending as much as $30 million to $60 million, to promote its Hybrid Synergy Drive technology. But Jim Farley, Toyota Division's vice president of marketing, says the company plans "a launch-level...

  • Scion sponsors tour of indie films. Connelly, Mary // Automotive News;7/24/2006, Vol. 80 Issue 6213, p20 

    The article reports that the Scion automobile of Toyota Motor Sales U.S.A. Inc. will sponsor a tour of independent films in the U.S. The vehicles will not be put on display at theaters where the films will be shown. However, a commercial featuring the automobile will be run before the start of...

  • Stores prep for a bigger Tundra. Rechtin, Mark // Automotive News;9/25/2006, Vol. 81 Issue 6222, p18 

    The article reports that Toyota automobile dealers are renovating their showrooms and service stalls to fit the redesigned Toyota Tundra. Under Toyota's advertising campaign "Image USA II," which requires dealers to redesign their stores to make room for Tundra, dealers have already spent $1...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics