So long to Joe Isuzu

Horton, Cleveland
August 1990
Advertising Age;8/6/1990, Vol. 61 Issue 32, p35
Trade Publication
The article reports on the replacement of the character, Joe Isuzu in the television advertisements of American Isuzu Motors by television actor and comic, Harry Murphy. Murphy will be featured in three spots for Isuzu's 1991 model year. The television advertisements maintain Joe Isuzu's tradition of outlandish comedy featuring situations such as giant lizards terrorizing San Francisco. In all the advertisements, Isuzu vehicles are compared with Toyota Motor Sales USA offerings.


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