TITLE

Taste-test dogfight

AUTHOR(S)
Dagnoli, Judann; Liesse, Julie
PUB. DATE
August 1990
SOURCE
Advertising Age;8/6/1990, Vol. 61 Issue 32, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the plan of Milk-Bone dog biscuit marketer Nabisco Foods to sue Heinz Pet Products over its Meaty Bone advertisement. The Heinz campaign proposed a taste test between its dog biscuit and Milk-Bone to illustrate its claim that Meaty Bone is preferred to by dogs. The campaign was created by Leo Burnett USA and has been criticized by Nabisco saying that Heinz' taste test comparisons are invalid.
ACCESSION #
10484768

 

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