TITLE

E. European spirit is toast of U.S

AUTHOR(S)
Winters, Patricia
PUB. DATE
August 1990
SOURCE
Advertising Age;8/6/1990, Vol. 61 Issue 32, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the marketing strategy for Eastern European wines in the United States. Some of the popular Eastern European wine brands marketed in the United States include Premiat wine from Romania, Duna wine from Hungary, Stolichnaya from Russia which are all marketed by PepsiCo. Wines & Spirits International and imported by Monsieur Henri Wines.
ACCESSION #
10484761

 

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