TITLE

10 million ways to tap beer drinkers

AUTHOR(S)
Colford, Steven W.
PUB. DATE
August 1990
SOURCE
Advertising Age;8/6/1990, Vol. 61 Issue 32, pS-7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the views of advertising executives on ways to advertise beer on sports television in the United States. Advertising executives, Mark Goldstein, Cathy Farrell, Hal Carlson and Ed Irons gave their opinion and strategies for beer advertising in sports events. Some options for beer advertising include advertising during late-night programming, pushing the company's name on a regional scale and buying stadium and arena scoreboard contracts.
ACCESSION #
10484750

 

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