10 million ways to tap beer drinkers

Colford, Steven W.
August 1990
Advertising Age;8/6/1990, Vol. 61 Issue 32, pS-7
Trade Publication
The article presents the views of advertising executives on ways to advertise beer on sports television in the United States. Advertising executives, Mark Goldstein, Cathy Farrell, Hal Carlson and Ed Irons gave their opinion and strategies for beer advertising in sports events. Some options for beer advertising include advertising during late-night programming, pushing the company's name on a regional scale and buying stadium and arena scoreboard contracts.


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