TITLE

Power hitters

AUTHOR(S)
McManus, John
PUB. DATE
August 1990
SOURCE
Advertising Age;8/6/1990, Vol. 61 Issue 32, pS-6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the advertising revenues of regional sports cable television networks in the United States in 1990. Industry trends indicate the increase in the number of regional sports networks who went into the coverage of local sports team events including Madison Square Garden Network. Television subscribers and advertiser interest into the coverage of local sports events are also growing citing increases in advertising spending and network revenue.
ACCESSION #
10484749

 

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