New tricks to escape batting slump

Donaton, Scott
August 1990
Advertising Age;8/6/1990, Vol. 61 Issue 32, pS-2
Trade Publication
The article reports on the decline in sports magazine advertising expenditure in the United States in 1990. Market trends indicate that decline in total consumer magazine advertising spending during the first half of 1990 resulting from competition citing losses by general-interest sports titles including "Inside Sports," "Sport," "Sports Illustrated" and "The Sporting News." Factors that has contributed to the losses include declines in tobacco advertising and automotive spending


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