TITLE

New tricks to escape batting slump

AUTHOR(S)
Donaton, Scott
PUB. DATE
August 1990
SOURCE
Advertising Age;8/6/1990, Vol. 61 Issue 32, pS-2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the decline in sports magazine advertising expenditure in the United States in 1990. Market trends indicate that decline in total consumer magazine advertising spending during the first half of 1990 resulting from competition citing losses by general-interest sports titles including "Inside Sports," "Sport," "Sports Illustrated" and "The Sporting News." Factors that has contributed to the losses include declines in tobacco advertising and automotive spending
ACCESSION #
10484748

 

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