Fall scrimmage gets rough

McManus, John
August 1990
Advertising Age;8/6/1990, Vol. 61 Issue 32, pS-1
Trade Publication
The article reports on the advertising revenues of television networks in the United States in 1990. Major television sports contract expenditures by network placed CBS to the top spot followed by National Broadcasting Co., ABC, ESPN and TNT. However, market indicators report the declining advertising rates and revenue of television networks from sports advertising.


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