TITLE

WORLD NEWS ROUNDUP

PUB. DATE
August 1990
SOURCE
Advertising Age;8/6/1990, Vol. 61 Issue 32, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents news briefs relevant to the advertising industry as of August 6, 1990. British Rail and London Transport transferred their Travelcard account of Gold Greenless Trott from Foote, Cone & Belding. A seal of approval was awarded to Colgate-Palmolive's Co. toothpaste by the Soviet government. The Dusseldorf, Germany-based Henkel introduced its Persil concentrated detergent powder in Belgium, the Netherlands and Luxembourg.
ACCESSION #
10484745

 

Related Articles

  • Breath Savers adopts new tag, tous endurence beneit.  // Brandweek;01/19/98, Vol. 39 Issue 3, p5 

    Reports that advertising agency Foote, Cone and Belding in New York will launch an advertisement for Breath Savers during the week of January 19-22, 1998. Theme of advertisement; Description of advertisement.

  • A league of their own. Guarin, Evangeline // SHOOT;7/15/94, Vol. 35 Issue 28, p25 

    Discusses the factors that have contributed to the success of Foote, Cone & Belding/San Francisco (FCB). Estimates of advertising billings in 1993; List of accounts; FCB's penchant for emotional advertising filters; Production history.

  • Foote, Cone & Belding. Granatstein, Lisa // Adweek Midwest Edition;06/19/2000, Vol. 41 Issue 25, plan OF THE YEAR p22 

    Focuses on Foote, Cone & Belding advertising agency. Details on their advertising campaigns; Comments from its creative executives; Market and audience focus of their campaigns; Views on the success of the agency.

  • Planner. Miller, Fern // Campaign;8/2/2013, p28 

    In this article the author comments on several advertisements including the train company Eurostar's Tour de France, the detergent maker Persil's Whatever life throws and the organization Transport for London's Dead man talking.

  • Henkel to tap 3rd agency group in Europe. Mussey, Dagmar; Wentz, Laurel; Crumley, Bruce // Advertising Age;11/25/1991, Vol. 62 Issue 50, p4 

    This article reports on the plan of Henkel to appoint an international network to handle the European detergent business that it pulled from Euro RSCG as of November 1991. Publicis FCB Communications is emerging, alongside DDB Needham Worldwide, as a frontrunner for the international network to...

  • FCB Bids Farewell to 4 in One Week. Mack, Ann M. // Adweek Western Edition;12/10/2001, Vol. 51 Issue 50, p25 

    Reports on the advertisers that left the agency Foote, Cone & Belding (FCB) in December 2001. Why Optimum left the agency; Why FCB parted with its Sara Lee Bakery and Deli account; Why the agency split with client Major League Baseball.

  • Use computers to decide how much advertising is enough.  // Marketing News;5/24/1985, Vol. 19 Issue 11, p19 

    The article discusses using computers in advertising. According to Frank J. Gromer Jr. of Foote, Cone & Belding, the amount of money to spend on advertising and how to spend it are among the most difficult questions facing advertisers. The approach Gromer outlined involves developing a...

  • FCB Trumpets Sweepstakes for Hilton Garden Inn. Flass, Rebecca // Adweek Western Edition;5/27/2002, Vol. 52 Issue 22, p5 

    Reports on the launching of an advertising campaign for Hilton Garden Inn by Foote, Cone & Belding in May 2002. Logo used in the advertisement; Features of the campaign; Goal of the campaign.

  • 2 N.Y. shops contacted by Keds. Gianatasio, David; Osterman, Jim; Kelly, Jane Irene // Adweek Eastern Edition;4/26/1999, Vol. 40 Issue 17, p10 

    Reports on the advertising agencies tapped by Keds Corp. to handle its $10 million advertising plan. Details of the brand's pull-out from Foote, Cone & Belding Communications Inc., its agency of two years; Keds' industry ranking; 1998 revenues.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics